当代明诚获西甲5赛季独家全媒体版权
  • 2018-03-301075


  •         2018年3月30日,武汉当代明诚文化股份有限公司(以下简称当代明诚)发布公告称,其全资子公司Nice International Sports(以下简称“耐丝国际”)与Liga Nacional de Fútbol Profesional(西班牙足球职业联盟)签署了关于西班牙足球联赛《权利许可协议》,根据该协议,耐丝国际将拥有西班牙甲级联赛2017-2022五个赛季的中国大陆、澳门和台湾地区的全媒体版权。

     

            公司认为,该协议的签订有利于当代明诚掌握上游赛事版权资源,当代明诚将会与包括苏宁体育在内体育版权领域的合作伙伴紧密合作,确保西甲联赛在中国的推广和西甲版权在中国的运作。


            On 30 March 2018, Wuhan DDMC Culture Co., Ltd (“DDMC”) announced that Nice International Sports Limited(“Nice”), its wholly owned subsidiary has been granted all media rights of the Spanish official competition of first division “LaLiga Santander” for the territories of mainland China, Macau and Taiwan for the five seasons 2017/18 - 2021/2022 according to the License Agreement for Audiovisual Rights between Nice and Liga Nacional de Fútbol Profesional (“LFP”).

     

            DDMC considers that this landmark signing of a long term agreement is vital for DDMC to gain advantages in the upstream market in sports media rights. DDMC will work closely with cooperation partners in the media rights market to ensure the promotion of Laliga and operation of its rights in China.


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